To excel in wedding photography today you have to be a master of storytelling, portraits, landscapes, understanding light, architecture, macro… and I could go on! Put a high-calibre wedding photographer into any other photo assignment and they’d likely be able to pull it off, but I think a photographer from any other speciality could struggle to perform in all the essential elements of a wedding.
The biggest challenge is to remain creative and not fall into repetitive patterns, but that also brings the biggest rewards – evolving who you are as a photographer, and a person. Before every wedding I set the intention of being my best, and I maintain that mindset throughout the day, using mental techniques I’ve learned over a decade of researching creative psychology. It’s a fascinating subject which I speak about a lot at events and workshops, and I’ve a TEDx talk on it lined up in the autumn.
Creative psychology is one of the key areas of focus of my photography workshops, which I run two or three times a year. As well as the pure photo stuff, I get people to analyse their thought processes, to see how limiting beliefs can be holding them back, and to open themselves up to change and new possibilities. I have people coming back to me a year later saying it’s not only their photography that has improved, but their lives in general – their relationships are better, their businesses are better – and that incredibly rewarding and heart warming. I don’t think I could teach a workshop that was just “change the aperture, use this mode and these settings” – that wouldn’t do it for me. There’s so much more to it.